How to Choose the Right Accountant for Your London-Based Business 

Choosing the right accountant is one of the most important decisions a business owner can make. Whether you’re a startup, freelancer, landlord, or growing SME, the right accountant will not only help you stay compliant but also guide your business towards sustainable growth. 

At East London Accountants, we’ve supported businesses across London for over 20 years. In this guide, we outline key factors to consider when selecting an accountant in London, along with questions to ask and red flags to avoid. 

1. Understand Your Business Needs 

Before looking for an accountant, define what you actually need. Are you looking for: 

• Basic bookkeeping and VAT returns? 
• Year-end accounts and corporation tax? 
• Payroll management? 
• Self-assessment help? 
• Financial advice or forecasting? 

Different accountants specialise in different areas. Ensure your chosen professional can offer a full range of services tailored to your business type, whether you’re a self-employed contractor, a limited company, or a landlord. 

2. Choose an Accountant With Relevant Industry Experience 

An accountant who understands your industry can offer tailored advice, highlight specific tax-saving opportunities, and help you remain compliant with sector regulations. For example: 

• Contractors may benefit from IR35 guidance. 
• Landlords need advice on mortgage interest relief, CGT, and allowable expenses. 
• E-commerce businesses need digital-friendly systems with real-time VAT tracking. 

Always ask: “Have you worked with businesses like mine before?” 

3. Check Qualifications and Compliance 

Make sure your accountant is qualified and follows current UK accounting standards. At East London Accountants, all our staff are fully trained and qualified, with decades of combined experience in handling London-based clients across multiple industries. 

Note: While we are not chartered accountants, we maintain the same high standards of compliance, professional ethics, and client service you’d expect from any trusted practice. 

4. Assess Their Use of Accounting Software 

A modern accountant should be proficient with leading software platforms like: 

• Xero 
• QuickBooks 
• Sage 

Ask if they can provide support, migration help, or training. Digital tools save time, ensure compliance with Making Tax Digital (MTD), and give you real-time insights into your finances. 

5. Look for Transparent Pricing 

Avoid vague or hidden fees. Ask: 

• Is pricing fixed or hourly? 
• What’s included in the monthly fee? 
• Are there any extras for year-end accounts or HMRC submissions? 

At East London Accountants, we offer clear, fixed-fee packages for businesses of all sizes, with no hidden surprises. 

6. Evaluate Their Communication Style 

You want an accountant who: 

• Replies promptly 
• Explains things clearly (no jargon) 
• Understands your goals 
• Offers proactive advice, not just reactive reports 

We provide dedicated account managers and direct contact with your accountant, so you always feel supported and informed. 

7. Ask About Business Growth Support 

A good accountant should be more than just a number cruncher. Look for someone who can: 

• Help you create realistic financial forecasts 
• Advise on business structure and tax efficiency 
• Assist with funding applications or investor packs 

We offer tailored advice for growth planning, from startups to multi-site operations. 

8. Read Reviews and Testimonials 

Check Google reviews, case studies, or testimonials on their website. These give insight into how the accountant works with clients and whether others have found their service helpful, responsive, and professional. 

9. Location and Accessibility 

Even in today’s digital world, many clients still prefer face-to-face meetings. If you’re London-based, it helps to have a local accountant who understands regional markets, business regulations, and council tax policies. We offer both in-person and remote consultations depending on your needs. 

10. Book a Free Consultation 

The best way to know if an accountant is right for you? Have a chat. A free consultation helps you understand their approach, personality, and whether they genuinely care about your success. 

At East London Accountants, we offer free consultations with no obligation. Ask questions, explain your situation, and we’ll recommend the best route forward. 

Speak to a Trusted Accountant in London 

Choosing the right accountant can save you time, money, and stress. Whether you’re a sole trader, limited company, or property investor, East London Accountants is here to help. 

Contact us today for a free consultation and discover how our experienced team can support your business.